Free MCQ Practice Library

LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Q: ________________…________refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

Correct Answer: A. Proactiveness. The correct answer is A: Proactiveness.

Q: Services are ________________________

Correct Answer: A. Intangible. The correct answer is A: Intangible.

Q: ________…distribution system can be used to penetrate the rural market.

Correct Answer: A. Satellite. The correct answer is A: Satellite.

Q: Smaller companies tying up with leading companies to distribute through its network is known as________.......Distribution.

Correct Answer: A. Syndicated. The correct answer is A: Syndicated.

Q: Introducing a product at low price and increasing the price once the brand succeeds is known as...................Pricing.

Correct Answer: A. Penetration. The correct answer is A: Penetration.

Q: Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ________. pricing

Correct Answer: C. power price points. The correct answer is C: power price points.

Q: ________…pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Correct Answer: B. value. The correct answer is B: value.

Q: Marketing research is a part of________.... stage of rural marketing strategy.

Correct Answer: A. Planning. The correct answer is A: Planning.

Q: Profiling the rural market is a part of ________. stage of rural marketing strategy.

Correct Answer: A. Planning. The correct answer is A: Planning.

Q: Rural consumers are …________

Correct Answer: A. Price sensitive. The correct answer is A: Price sensitive.

Practice exam-wise, class-wise and subject-wise MCQs with instant answers, explanations, SEO-friendly question pages and shareable result image cards.

Reset All AIIMS Army MNS Nursing

Total MCQs: 639

Page: 2/32

Series: LPU MBA – EMKT503 (Marketing Management) Test Series

QID #2523 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

________…refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

Correct Answer: A. Proactiveness
The correct answer is A: Proactiveness.

Question: ________________…________refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

A. Proactiveness

B. Productivity

C. professionalization

D. none of these

Correct Answer: A. ProactivenessExplanation: The correct answer is A: Proactiveness.

View Question WhatsApp Share

QID #2522 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Services are ________________________

Correct Answer: A. Intangible
The correct answer is A: Intangible.

Question: Services are ________________________

A. Intangible

B. perishable

C. both a & b

D. none of these

Correct Answer: A. IntangibleExplanation: The correct answer is A: Intangible.

View Question WhatsApp Share

QID #2521 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

________…distribution system can be used to penetrate the rural market.

Correct Answer: A. Satellite
The correct answer is A: Satellite.

Question: ________…distribution system can be used to penetrate the rural market.

A. Satellite

B. selective

C. exclusive

D. intensive

Correct Answer: A. SatelliteExplanation: The correct answer is A: Satellite.

View Question WhatsApp Share

QID #2520 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Smaller companies tying up with leading companies to distribute through its network is known as________.......Distribution.

Correct Answer: A. Syndicated
The correct answer is A: Syndicated.

Question: Smaller companies tying up with leading companies to distribute through its network is known as________.......Distribution.

A. Syndicated

B. selective

C. exclusive

D. intensive

Correct Answer: A. SyndicatedExplanation: The correct answer is A: Syndicated.

View Question WhatsApp Share

QID #2519 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Introducing a product at low price and increasing the price once the brand succeeds is known as...................Pricing.

Correct Answer: A. Penetration
The correct answer is A: Penetration.

Question: Introducing a product at low price and increasing the price once the brand succeeds is known as...................Pricing.

A. Penetration

B. skimming

C. going rate

D. none of these

Correct Answer: A. PenetrationExplanation: The correct answer is A: Penetration.

View Question WhatsApp Share

QID #2518 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ________. pricing

Correct Answer: C. power price points
The correct answer is C: power price points.

Question: Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ________. pricing

A. Cost plus

B. value

C. power price points

D. penetration

Correct Answer: C. power price pointsExplanation: The correct answer is C: power price points.

View Question WhatsApp Share

QID #2517 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

________…pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Correct Answer: B. value
The correct answer is B: value.

Question: ________…pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

A. Cost plus

B. value

C. power price points

D. penetration

Correct Answer: B. valueExplanation: The correct answer is B: value.

View Question WhatsApp Share

QID #2516 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Marketing research is a part of________.... stage of rural marketing strategy.

Correct Answer: A. Planning
The correct answer is A: Planning.

Question: Marketing research is a part of________.... stage of rural marketing strategy.

A. Planning

B. execution

C. feedback

D. none of these

Correct Answer: A. PlanningExplanation: The correct answer is A: Planning.

View Question WhatsApp Share

QID #2515 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Profiling the rural market is a part of ________. stage of rural marketing strategy.

Correct Answer: A. Planning
The correct answer is A: Planning.

Question: Profiling the rural market is a part of ________. stage of rural marketing strategy.

A. Planning

B. execution

C. feedback

D. none of these

Correct Answer: A. PlanningExplanation: The correct answer is A: Planning.

View Question WhatsApp Share

QID #2514 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Rural consumers are …________

Correct Answer: A. Price sensitive
The correct answer is A: Price sensitive.

Question: Rural consumers are …________

A. Price sensitive

B. less price sensitive

C. quality conscious

D. none of these

Correct Answer: A. Price sensitiveExplanation: The correct answer is A: Price sensitive.

View Question WhatsApp Share

QID #2513 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Goods are sold in small packets in..................markets.

Correct Answer: B. Rural
The correct answer is B: Rural.

Question: Goods are sold in small packets in..................markets.

A. Urban

B. Rural

C. World

D. none of these

Correct Answer: B. RuralExplanation: The correct answer is B: Rural.

View Question WhatsApp Share

QID #2512 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Moderate quality products are preferred by________...consumers.

Correct Answer: B. Rural
The correct answer is B: Rural.

Question: Moderate quality products are preferred by________...consumers.

A. Urban

B. Rural

C. educated

D. none of these

Correct Answer: B. RuralExplanation: The correct answer is B: Rural.

View Question WhatsApp Share

QID #2511 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Yellow revolution refers to

Correct Answer: C. Poultry
The correct answer is C: Poultry.

Question: Yellow revolution refers to

A. Aquaculture

B. milk

C. Poultry

D. none of these

Correct Answer: C. PoultryExplanation: The correct answer is C: Poultry.

View Question WhatsApp Share

QID #2510 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Blue revolution refers to

Correct Answer: A. Aquaculture
The correct answer is A: Aquaculture.

Question: Blue revolution refers to

A. Aquaculture

B. milk

C. poultry

D. none of these

Correct Answer: A. AquacultureExplanation: The correct answer is A: Aquaculture.

View Question WhatsApp Share

QID #2509 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

White revolution refers to

Correct Answer: B. Milk
The correct answer is B: Milk.

Question: White revolution refers to

A. Aquaculture

B. Milk

C. poultry

D. none of these

Correct Answer: B. MilkExplanation: The correct answer is B: Milk.

View Question WhatsApp Share

QID #2508 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Permanent rural market with continuous trading activity is called________

Correct Answer: C. Daily market
The correct answer is C: Daily market.

Question: Permanent rural market with continuous trading activity is called________

A. Regular periodic market

B. Seasonal market

C. Daily market

D. Rural market

Correct Answer: C. Daily marketExplanation: The correct answer is C: Daily market.

View Question WhatsApp Share

QID #2507 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Markets located in the heart of the region specializing in few crops like banana, onions etc are called…..

Correct Answer: B. Seasonal market
The correct answer is B: Seasonal market.

Question: Markets located in the heart of the region specializing in few crops like banana, onions etc are called…..

A. Regular periodic market

B. Seasonal market

C. Daily market

D. Rural market

Correct Answer: B. Seasonal marketExplanation: The correct answer is B: Seasonal market.

View Question WhatsApp Share

QID #2506 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called________

Correct Answer: A. Regular periodic market
The correct answer is A: Regular periodic market.

Question: General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called________

A. Regular periodic market

B. Seasonal market

C. Daily market

D. Rural market

Correct Answer: A. Regular periodic marketExplanation: The correct answer is A: Regular periodic market.

View Question WhatsApp Share

QID #2505 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Markets popularly known as haats and shandies are ________ markets.

Correct Answer: A. Rural
The correct answer is A: Rural.

Question: Markets popularly known as haats and shandies are ________ markets.

A. Rural

B. Urban

C. National

D. none of these

Correct Answer: A. RuralExplanation: The correct answer is A: Rural.

View Question WhatsApp Share

QID #2504 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

For rural marketing...................pricing is more suitable.

Correct Answer: A. Penetration
The correct answer is A: Penetration.

Question: For rural marketing...................pricing is more suitable.

A. Penetration

B. skimming

C. going rate

D. none of these

Correct Answer: A. PenetrationExplanation: The correct answer is A: Penetration.

View Question WhatsApp Share

Free MCQs with Answers and Explanations

This MCQ library is created for MNS, Nursing Officer, English, GK, MBA and competitive exam students. Every question has option-wise content, instant checking, a dedicated SEO view page and social share support.

LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

________________…________refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

Services are ________________________

________…distribution system can be used to penetrate the rural market.

Smaller companies tying up with leading companies to distribute through its network is known as________.......Distribution.

Introducing a product at low price and increasing the price once the brand succeeds is known as...................Pricing.

Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ________. pricing

________…pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Marketing research is a part of________.... stage of rural marketing strategy.

Profiling the rural market is a part of ________. stage of rural marketing strategy.

Rural consumers are …________

Goods are sold in small packets in..................markets.

Moderate quality products are preferred by________...consumers.

Yellow revolution refers to

Blue revolution refers to

White revolution refers to

Permanent rural market with continuous trading activity is called________

Markets located in the heart of the region specializing in few crops like banana, onions etc are called…..

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called________

Markets popularly known as haats and shandies are ________ markets.

For rural marketing...................pricing is more suitable.

Free MCQs with Answers and Explanations

Welcome to Military Brat Defence Academy

________…refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.