LPU MBA – EMKT503 (Marketing Management) Test Series with Answers

Q: Many companies are now turning their attention to ________. markets.

Correct Answer: B. Rural. The correct answer is B: Rural.

Q: A major portion of the rural population consists of________.......income groups.

Correct Answer: A. Low. The correct answer is A: Low.

Q: Which of the following is a major advantage of personal selling ?

Correct Answer: A. targeted message. The correct answer is A: targeted message.

Q: Which of the following is not a main objective of personal selling ?

Correct Answer: D. none of these. The correct answer is D: none of these.

Q: means placement of company product or products in the minds of target consumers relative to the competitive products.

Correct Answer: A. Product positioning. The correct answer is A: Product positioning.

Q: is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

Correct Answer: C. ad copy. The correct answer is C: ad copy.

Q: is not a feature of advertising

Correct Answer: C. It reduces sales. The correct answer is C: It reduces sales.

Q: Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------

Correct Answer: A. Advertisement. The correct answer is A: Advertisement.

Q: In marketing, MPR stands for

Correct Answer: B. Marketing public relation. The correct answer is B: Marketing public relation.

QID #2503 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Many companies are now turning their attention to ________. markets.

Correct Answer: B. Rural
The correct answer is B: Rural.

Question: Many companies are now turning their attention to ________. markets.

A. Urban

B. Rural

C. world

D. none of these

Correct Answer: B. RuralExplanation: The correct answer is B: Rural.

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QID #2502 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

A major portion of the rural population consists of________.......income groups.

Correct Answer: A. Low
The correct answer is A: Low.

Question: A major portion of the rural population consists of________.......income groups.

A. Low

B. high

C. medium

D. all of these

Correct Answer: A. LowExplanation: The correct answer is A: Low.

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QID #2501 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Which of the following is a major advantage of personal selling ?

Correct Answer: A. targeted message
The correct answer is A: targeted message.

Question: Which of the following is a major advantage of personal selling ?

A. targeted message

B. reach and frequency

C. more sales

D. none of these

Correct Answer: A. targeted messageExplanation: The correct answer is A: targeted message.

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QID #2500 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Which of the following is not a main objective of personal selling ?

Correct Answer: D. none of these
The correct answer is D: none of these.

Question: Which of the following is not a main objective of personal selling ?

A. generate sales

B. build awareness and appreciation for the product

C. create personal contact

D. none of these

Correct Answer: D. none of theseExplanation: The correct answer is D: none of these.

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QID #2499 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

means placement of company product or products in the minds of target consumers relative to the competitive products.

Correct Answer: A. Product positioning
The correct answer is A: Product positioning.

Question: means placement of company product or products in the minds of target consumers relative to the competitive products.

A. Product positioning

B. Product display

C. Product expression

D. None of these

Correct Answer: A. Product positioningExplanation: The correct answer is A: Product positioning.

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QID #2498 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

Correct Answer: C. ad copy
The correct answer is C: ad copy.

Question: is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

A. Matter

B. ad medium

C. ad copy

D. none of these

Correct Answer: C. ad copyExplanation: The correct answer is C: ad copy.

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QID #2497 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

is not a feature of advertising

Correct Answer: C. It reduces sales
The correct answer is C: It reduces sales.

Question: is not a feature of advertising

A. It helps in stimulating sales

B. It may be oral or written

C. It reduces sales

D. None

Correct Answer: C. It reduces salesExplanation: The correct answer is C: It reduces sales.

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QID #2496 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------

Correct Answer: A. Advertisement
The correct answer is A: Advertisement.

Question: Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------

A. Advertisement

B. Marketing

C. Selling

D. None of these

Correct Answer: A. AdvertisementExplanation: The correct answer is A: Advertisement.

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QID #2495 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

AIDAS stands for

Correct Answer: A. Attention, Interest, Desire, Action, Satisfaction
The correct answer is A: Attention, Interest, Desire, Action, Satisfaction.

Question: AIDAS stands for

A. Attention, Interest, Desire, Action, Satisfaction

B. Action, Interest, Decision , Attention, Service

C. Attention, Interest, Attitude, Action, Satisfaction

D. None of these

Correct Answer: A. Attention, Interest, Desire, Action, SatisfactionExplanation: The correct answer is A: Attention, Interest, Desire, Action, Satisfaction.

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QID #2494 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

In marketing, MPR stands for

Correct Answer: B. Marketing public relation
The correct answer is B: Marketing public relation.

Question: In marketing, MPR stands for

A. Managing public relation

B. Marketing public relation

C. Monitoring public relation

D. none of these

Correct Answer: B. Marketing public relationExplanation: The correct answer is B: Marketing public relation.

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QID #2493 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

The process of direct communication between the sales person and a prospect is called

Correct Answer: A. Personal selling
The correct answer is A: Personal selling.

Question: The process of direct communication between the sales person and a prospect is called

A. Personal selling

B. Direct marketing

C. Advertising

D. None of these

Correct Answer: A. Personal sellingExplanation: The correct answer is A: Personal selling.

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QID #2492 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Which of the following is not a sales promotion tool

Correct Answer: C. Advertisement
The correct answer is C: Advertisement.

Question: Which of the following is not a sales promotion tool

A. Discount

B. Dealer contest

C. Advertisement

D. Consumer contest

Correct Answer: C. AdvertisementExplanation: The correct answer is C: Advertisement.

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QID #2491 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

The Concept of USP was introduced by

Correct Answer: A. Rosser Reeves
The correct answer is A: Rosser Reeves.

Question: The Concept of USP was introduced by

A. Rosser Reeves

B. Theodre Levitt

C. NH Borden

D. None of them

Correct Answer: A. Rosser ReevesExplanation: The correct answer is A: Rosser Reeves.

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QID #2490 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

The strategy of choosing one attribute to excel to create competitive advantage is known as

Correct Answer: B. Unique selling proposition
The correct answer is B: Unique selling proposition.

Question: The strategy of choosing one attribute to excel to create competitive advantage is known as

A. Under positioning

B. Unique selling proposition

C. Over positioning

D. None of these

Correct Answer: B. Unique selling propositionExplanation: The correct answer is B: Unique selling proposition.

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QID #2489 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

type of advertisement is used when the product enters into growth stage of PLC

Correct Answer: A. Selective advertising
The correct answer is A: Selective advertising.

Question: type of advertisement is used when the product enters into growth stage of PLC

A. Selective advertising

B. Reminder advertising

C. Primary advertising

D. None of these

Correct Answer: A. Selective advertisingExplanation: The correct answer is A: Selective advertising.

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QID #2488 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Which of the following is not an element of promotion mix

Correct Answer: B. Branding
The correct answer is B: Branding.

Question: Which of the following is not an element of promotion mix

A. Advertisement

B. Branding

C. Personal selling

D. Sales promotion

Correct Answer: B. BrandingExplanation: The correct answer is B: Branding.

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QID #2487 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

Dealer promotion is also known as

Correct Answer: A. Trade promotion
The correct answer is A: Trade promotion.

Question: Dealer promotion is also known as

A. Trade promotion

B. Goods promotion

C. Commerce promotion

D. None of these

Correct Answer: A. Trade promotionExplanation: The correct answer is A: Trade promotion.

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QID #2486 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

is not a sales force promotion scheme.

Correct Answer: B. Slotting allowance
The correct answer is B: Slotting allowance.

Question: is not a sales force promotion scheme.

A. Bonus to sales force

B. Slotting allowance

C. Sales force contests

D. None of these

Correct Answer: B. Slotting allowanceExplanation: The correct answer is B: Slotting allowance.

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QID #2485 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

is not a dealer promotion scheme.

Correct Answer: C. Coupons
The correct answer is C: Coupons.

Question: is not a dealer promotion scheme.

A. Free goods

B. Trade allowance

C. Coupons

D. All of these

Correct Answer: C. CouponsExplanation: The correct answer is C: Coupons.

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QID #2484 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium

In ---------- appeals are emotional

Correct Answer: B. Advertising
The correct answer is B: Advertising.

Question: In ---------- appeals are emotional

A. Consumer promotion

B. Advertising

C. Dealer Promotion

D. All of these

Correct Answer: B. AdvertisingExplanation: The correct answer is B: Advertising.

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LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Many companies are now turning their attention to ________. markets.

A major portion of the rural population consists of________.......income groups.

Which of the following is a major advantage of personal selling ?

Which of the following is not a main objective of personal selling ?

means placement of company product or products in the minds of target consumers relative to the competitive products.

is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

is not a feature of advertising

Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------

AIDAS stands for

In marketing, MPR stands for

The process of direct communication between the sales person and a prospect is called

Which of the following is not a sales promotion tool

The Concept of USP was introduced by

The strategy of choosing one attribute to excel to create competitive advantage is known as

type of advertisement is used when the product enters into growth stage of PLC

Which of the following is not an element of promotion mix

Dealer promotion is also known as

is not a sales force promotion scheme.

is not a dealer promotion scheme.

In ---------- appeals are emotional

Free MCQs with Answers and Explanations

LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Many companies are now turning their attention to ________. markets.

A major portion of the rural population consists of________.......income groups.

Which of the following is a major advantage of personal selling ?

Which of the following is not a main objective of personal selling ?

means placement of company product or products in the minds of target consumers relative to the competitive products.

is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

is not a feature of advertising

Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------

AIDAS stands for

In marketing, MPR stands for

The process of direct communication between the sales person and a prospect is called

Which of the following is not a sales promotion tool

The Concept of USP was introduced by

The strategy of choosing one attribute to excel to create competitive advantage is known as

type of advertisement is used when the product enters into growth stage of PLC

Which of the following is not an element of promotion mix

Dealer promotion is also known as

is not a sales force promotion scheme.

is not a dealer promotion scheme.

In ---------- appeals are emotional

Free MCQs with Answers and Explanations

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