QID #2483
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a consumer promotion scheme
A
Samples
B
Advertising material
C
Coupons
D
Rebates
Correct Answer: B. Advertising material
Question: is not a consumer promotion scheme
A. Samples
B. Advertising material
C. Coupons
D. Rebates
Correct Answer: B. Advertising material
Explanation: The correct answer is B: Advertising material.
QID #2482
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a post test to evaluate advertising effectiveness
A
Real Test
B
Opinion research
C
Association test
D
Portfolio test
Correct Answer: D. Portfolio test
Question: is not a post test to evaluate advertising effectiveness
A. Real Test
B. Opinion research
C. Association test
D. Portfolio test
Correct Answer: D. Portfolio test
Explanation: The correct answer is D: Portfolio test.
QID #2481
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a pre test to evaluate advertising effectiveness
A
Portfolio test
B
Consumer Jury method
C
Recognition test
D
None of these
Correct Answer: C. Recognition test
Question: is not a pre test to evaluate advertising effectiveness
A. Portfolio test
B. Consumer Jury method
C. Recognition test
D. None of these
Correct Answer: C. Recognition test
Explanation: The correct answer is C: Recognition test.
QID #2480
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
USP stands for
A
Universal Service Provider
B
Upper Service position
C
Unique Selling Proposition
D
None Of these
Correct Answer: C. Unique Selling Proposition
Question: USP stands for
A. Universal Service Provider
B. Upper Service position
C. Unique Selling Proposition
D. None Of these
Correct Answer: C. Unique Selling Proposition
Explanation: The correct answer is C: Unique Selling Proposition.
QID #2479
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
A good catchy phrase used and repeated often in an advertisement is --------
A
Idea
B
Brand name
C
Trade mark
D
Slogans
Correct Answer: D. Slogans
Question: A good catchy phrase used and repeated often in an advertisement is --------
A. Idea
B. Brand name
C. Trade mark
D. Slogans
Correct Answer: D. Slogans
Explanation: The correct answer is D: Slogans.
QID #2478
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
. ---------is not a step in advertising campaign
A
Market analysis
B
Determining ad Objectives
C
Selecting ad media
D
Supply of goods
Correct Answer: D. Supply of goods
Question: . ---------is not a step in advertising campaign
A. Market analysis
B. Determining ad Objectives
C. Selecting ad media
D. Supply of goods
Correct Answer: D. Supply of goods
Explanation: The correct answer is D: Supply of goods.
QID #2477
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
refers to duplicating the brand image of one product of promote another product of the same brand.
A
Surrogate advertising
B
Shortage advertising
C
Advocacy advertising
D
None of these
Correct Answer: A. Surrogate advertising
Question: refers to duplicating the brand image of one product of promote another product of the same brand.
A. Surrogate advertising
B. Shortage advertising
C. Advocacy advertising
D. None of these
Correct Answer: A. Surrogate advertising
Explanation: The correct answer is A: Surrogate advertising.
QID #2476
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
A
Joint advertising
B
Co-operative advertising
C
Sponsored advertising
D
None of these
Correct Answer: B. Co-operative advertising
Question: When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
A. Joint advertising
B. Co-operative advertising
C. Sponsored advertising
D. None of these
Correct Answer: B. Co-operative advertising
Explanation: The correct answer is B: Co-operative advertising.
QID #2475
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a commercial advertising
A
Consumer ad
B
Industrial ad
C
Trade ad
D
Shortage ad
Correct Answer: D. Shortage ad
Question: is not a commercial advertising
A. Consumer ad
B. Industrial ad
C. Trade ad
D. Shortage ad
Correct Answer: D. Shortage ad
Explanation: The correct answer is D: Shortage ad.
QID #2474
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Advertisement stresses on comparative features of two brands
A
Comparative advertisement
B
Complimentary advertisement
C
Niche advertisement
D
None of these
Correct Answer: A. Comparative advertisement
Question: Advertisement stresses on comparative features of two brands
A. Comparative advertisement
B. Complimentary advertisement
C. Niche advertisement
D. None of these
Correct Answer: A. Comparative advertisement
Explanation: The correct answer is A: Comparative advertisement.
QID #2473
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Advocacy advertising is also called
A
Support advertising
B
Rapport advertising
C
Cause advertising
D
None of these
Correct Answer: C. Cause advertising
Question: Advocacy advertising is also called
A. Support advertising
B. Rapport advertising
C. Cause advertising
D. None of these
Correct Answer: C. Cause advertising
Explanation: The correct answer is C: Cause advertising.
QID #2472
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
When the advertisement is to create an image or reputation of the firm, it is a case of
A
Product advertisement
B
Institutional advertisement
C
Reminder advertising
D
None
Correct Answer: B. Institutional advertisement
Question: When the advertisement is to create an image or reputation of the firm, it is a case of
A. Product advertisement
B. Institutional advertisement
C. Reminder advertising
D. None
Correct Answer: B. Institutional advertisement
Explanation: The correct answer is B: Institutional advertisement.
QID #2471
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If advertising give focus on a particular product or brand, it is known as
A
Product advertisement
B
market advertisement
C
Institutional advertisement
D
None
Correct Answer: A. Product advertisement
Question: If advertising give focus on a particular product or brand, it is known as
A. Product advertisement
B. market advertisement
C. Institutional advertisement
D. None
Correct Answer: A. Product advertisement
Explanation: The correct answer is A: Product advertisement.
QID #2470
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If the product passes through a longer channel of distribution, the marketer will have to give importance to
A
Advertising
B
Personal selling
C
Direct selling
D
None of these
Correct Answer: A. Advertising
Question: If the product passes through a longer channel of distribution, the marketer will have to give importance to
A. Advertising
B. Personal selling
C. Direct selling
D. None of these
Correct Answer: A. Advertising
Explanation: The correct answer is A: Advertising.
QID #2469
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Selling includes ------
A
Advertising
B
Transfer of title from the seller to the buyer
C
Sales promotion
D
None of these
Correct Answer: B. Transfer of title from the seller to the buyer
Question: Selling includes ------
A. Advertising
B. Transfer of title from the seller to the buyer
C. Sales promotion
D. None of these
Correct Answer: B. Transfer of title from the seller to the buyer
Explanation: The correct answer is B: Transfer of title from the seller to the buyer.
QID #2468
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
are generally food stores that are much smaller in size than in supermarkets.
A
Convenient store
B
Discount store
C
Specialty store
D
None of these
Correct Answer: A. Convenient store
Question: are generally food stores that are much smaller in size than in supermarkets.
A. Convenient store
B. Discount store
C. Specialty store
D. None of these
Correct Answer: A. Convenient store
Explanation: The correct answer is A: Convenient store.
QID #2467
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
retailers open their shops on fixed days or dates in a specified area.
A
Hawkers
B
Kiosks
C
Market traders
D
None of these
Correct Answer: C. Market traders
Question: retailers open their shops on fixed days or dates in a specified area.
A. Hawkers
B. Kiosks
C. Market traders
D. None of these
Correct Answer: C. Market traders
Explanation: The correct answer is C: Market traders.
QID #2466
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If goods directly move from producer to consumer, it is known as
A
One level channel
B
Zero level channel
C
Two level channel
D
None of these
Correct Answer: B. Zero level channel
Question: If goods directly move from producer to consumer, it is known as
A. One level channel
B. Zero level channel
C. Two level channel
D. None of these
Correct Answer: B. Zero level channel
Explanation: The correct answer is B: Zero level channel.
QID #2465
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If marketing is done through information and ordering machine placed in stores, it is known as
A
Kiosk marketing
B
Television marketing
C
Tele marketing
D
All of these
Correct Answer: A. Kiosk marketing
Question: If marketing is done through information and ordering machine placed in stores, it is known as
A. Kiosk marketing
B. Television marketing
C. Tele marketing
D. All of these
Correct Answer: A. Kiosk marketing
Explanation: The correct answer is A: Kiosk marketing.
QID #2464
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
MILMA is an example of------- type of shop
A
Multiple shop
B
Departmental store
C
Super Bazar
D
None of these
Correct Answer: A. Multiple shop
Question: MILMA is an example of------- type of shop
A. Multiple shop
B. Departmental store
C. Super Bazar
D. None of these
Correct Answer: A. Multiple shop
Explanation: The correct answer is A: Multiple shop.
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