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LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Q: The retailer sells goods in --------

Correct Answer: B. Small quantity. The correct answer is B: Small quantity.

Q: is not included in the product factor

Correct Answer: C. Suitability. The correct answer is C: Suitability.

Q: factor is not considered as an important one while selecting channel of distribution

Correct Answer: C. Colour. The correct answer is C: Colour.

Q: is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

Correct Answer: A. Cheap-jacks. The correct answer is A: Cheap-jacks.

Q: is not a function of wholesaler

Correct Answer: D. None of these. The correct answer is D: None of these.

Q: channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

Correct Answer: A. Horizontal channel. The correct answer is A: Horizontal channel.

Q: is not a vertically integrated channel

Correct Answer: D. None of these. The correct answer is D: None of these.

Q: is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

Correct Answer: B. Multiple shops. The correct answer is B: Multiple shops.

Q: Which company is the pioneer in the direct marketing ?

Correct Answer: D. Eureka Forbs. The correct answer is D: Eureka Forbs.

Q: Direct marketing is found more suitable to which of the following products?

Correct Answer: D. Vacuum cleaner. The correct answer is D: Vacuum cleaner.

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Series: LPU MBA – EMKT503 (Marketing Management) Test Series

QID #2463 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The retailer sells goods in --------

Correct Answer: B. Small quantity
The correct answer is B: Small quantity.

Question: The retailer sells goods in --------

A. Huge quantity

B. Small quantity

C. Not sufficient

D. None of these

Correct Answer: B. Small quantityExplanation: The correct answer is B: Small quantity.

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QID #2462 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

is not included in the product factor

Correct Answer: C. Suitability
The correct answer is C: Suitability.

Question: is not included in the product factor

A. Physical nature

B. Technical nature

C. Suitability

D. None of these

Correct Answer: C. SuitabilityExplanation: The correct answer is C: Suitability.

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QID #2461 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

factor is not considered as an important one while selecting channel of distribution

Correct Answer: C. Colour
The correct answer is C: Colour.

Question: factor is not considered as an important one while selecting channel of distribution

A. Product

B. Market factor

C. Colour

D. None of these

Correct Answer: C. ColourExplanation: The correct answer is C: Colour.

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QID #2460 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

Correct Answer: A. Cheap-jacks
The correct answer is A: Cheap-jacks.

Question: is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

A. Cheap-jacks

B. Hawkers

C. Market traders

D. None of these

Correct Answer: A. Cheap-jacksExplanation: The correct answer is A: Cheap-jacks.

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QID #2459 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

is not a function of wholesaler

Correct Answer: D. None of these
The correct answer is D: None of these.

Question: is not a function of wholesaler

A. Warehousing

B. Transporting

C. Risk bearing

D. None of these

Correct Answer: D. None of theseExplanation: The correct answer is D: None of these.

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QID #2458 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

Correct Answer: A. Horizontal channel
The correct answer is A: Horizontal channel.

Question: channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

A. Horizontal channel

B. Vertical channel

C. Cross channel

D. None of these

Correct Answer: A. Horizontal channelExplanation: The correct answer is A: Horizontal channel.

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QID #2457 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

is not a vertically integrated channel

Correct Answer: D. None of these
The correct answer is D: None of these.

Question: is not a vertically integrated channel

A. Administered

B. Contractual

C. Corporate

D. None of these

Correct Answer: D. None of theseExplanation: The correct answer is D: None of these.

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QID #2456 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

Correct Answer: B. Multiple shops
The correct answer is B: Multiple shops.

Question: is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

A. Super market

B. Multiple shops

C. Self service store

D. None of these

Correct Answer: B. Multiple shopsExplanation: The correct answer is B: Multiple shops.

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QID #2455 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which company is the pioneer in the direct marketing ?

Correct Answer: D. Eureka Forbs
The correct answer is D: Eureka Forbs.

Question: Which company is the pioneer in the direct marketing ?

A. Cypla

B. Avon cosmetics

C. Johnson & Johnson

D. Eureka Forbs

Correct Answer: D. Eureka ForbsExplanation: The correct answer is D: Eureka Forbs.

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QID #2454 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Direct marketing is found more suitable to which of the following products?

Correct Answer: D. Vacuum cleaner
The correct answer is D: Vacuum cleaner.

Question: Direct marketing is found more suitable to which of the following products?

A. Agriculture products

B. TV

C. Shoes

D. Vacuum cleaner

Correct Answer: D. Vacuum cleanerExplanation: The correct answer is D: Vacuum cleaner.

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QID #2453 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not a non store retailing ?

Correct Answer: D. telemarketing
The correct answer is D: telemarketing.

Question: Which of the following is not a non store retailing ?

A. Kiosk marketing

B. retail chains

C. Direct marketing

D. telemarketing

Correct Answer: D. telemarketingExplanation: The correct answer is D: telemarketing.

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QID #2452 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The three major types of non store retailing are direct selling, direct marketing and-

Correct Answer: A. Automatic vending
The correct answer is A: Automatic vending.

Question: The three major types of non store retailing are direct selling, direct marketing and-

A. Automatic vending

B. Self service store

C. Retail chain

D. None of these

Correct Answer: A. Automatic vendingExplanation: The correct answer is A: Automatic vending.

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QID #2451 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------

Correct Answer: A. Inventory
The correct answer is A: Inventory.

Question: The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------

A. Inventory

B. Channel

C. Direct marketing

D. None of these

Correct Answer: A. InventoryExplanation: The correct answer is A: Inventory.

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QID #2450 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

are those who obtain title to goods with a view to selling them at profit

Correct Answer: A. Merchant middlemen
The correct answer is A: Merchant middlemen.

Question: are those who obtain title to goods with a view to selling them at profit

A. Merchant middlemen

B. Agent middle men

C. Facilitators

D. All of these

Correct Answer: A. Merchant middlemenExplanation: The correct answer is A: Merchant middlemen.

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QID #2449 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Sorting and grading of goods is considered as the function of

Correct Answer: B. Retailers
The correct answer is B: Retailers.

Question: Sorting and grading of goods is considered as the function of

A. Wholesalers

B. Retailers

C. Managers

D. None of these

Correct Answer: B. RetailersExplanation: The correct answer is B: Retailers.

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QID #2448 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

In a small market---------- is better

Correct Answer: C. Direct marketing
The correct answer is C: Direct marketing.

Question: In a small market---------- is better

A. Three level channel

B. Two level channel

C. Direct marketing

D. All of these

Correct Answer: C. Direct marketingExplanation: The correct answer is C: Direct marketing.

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QID #2447 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The word channel is derived from the French word,

Correct Answer: C. Canal
The correct answer is C: Canal.

Question: The word channel is derived from the French word,

A. Cann

B. Chaan

C. Canal

D. None of these

Correct Answer: C. CanalExplanation: The correct answer is C: Canal.

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QID #2446 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

means moving of finished goods from one end of a producer to consumer.

Correct Answer: C. Physical distribution
The correct answer is C: Physical distribution.

Question: means moving of finished goods from one end of a producer to consumer.

A. Exchange of goods

B. Transfer of goods

C. Physical distribution

D. None of these

Correct Answer: C. Physical distributionExplanation: The correct answer is C: Physical distribution.

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QID #2445 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

means the set of marketing intermediaries through which the goods flow from the producer to consumer.

Correct Answer: A. Channel of distribution
The correct answer is A: Channel of distribution.

Question: means the set of marketing intermediaries through which the goods flow from the producer to consumer.

A. Channel of distribution

B. Direct marketing

C. Intensive distribution

D. None of these

Correct Answer: A. Channel of distributionExplanation: The correct answer is A: Channel of distribution.

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QID #2444 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The best channel of distribution for Vacuum cleaner is

Correct Answer: A. Direct marketing
The correct answer is A: Direct marketing.

Question: The best channel of distribution for Vacuum cleaner is

A. Direct marketing

B. Mail order Business

C. Self service

D. None

Correct Answer: A. Direct marketingExplanation: The correct answer is A: Direct marketing.

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LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

The retailer sells goods in --------

is not included in the product factor

factor is not considered as an important one while selecting channel of distribution

is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

is not a function of wholesaler

channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

is not a vertically integrated channel

is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

Which company is the pioneer in the direct marketing ?

Direct marketing is found more suitable to which of the following products?

Which of the following is not a non store retailing ?

The three major types of non store retailing are direct selling, direct marketing and-

The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------

are those who obtain title to goods with a view to selling them at profit

Sorting and grading of goods is considered as the function of

In a small market---------- is better

The word channel is derived from the French word,

means moving of finished goods from one end of a producer to consumer.

means the set of marketing intermediaries through which the goods flow from the producer to consumer.

The best channel of distribution for Vacuum cleaner is

Free MCQs with Answers and Explanations

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