QID #2443
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The strategy of using as many out lets as possible is called
A
Intensive distribution
B
Cohesive distribution
C
Wide distribution
D
All of these
Correct Answer: A. Intensive distribution
Question: The strategy of using as many out lets as possible is called
A. Intensive distribution
B. Cohesive distribution
C. Wide distribution
D. All of these
Correct Answer: A. Intensive distribution
Explanation: The correct answer is A: Intensive distribution.
QID #2442
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is called shopping by post
A
Self service
B
Mail order Business
C
Retail chain
D
None of these
Correct Answer: B. Mail order Business
Question: is called shopping by post
A. Self service
B. Mail order Business
C. Retail chain
D. None of these
Correct Answer: B. Mail order Business
Explanation: The correct answer is B: Mail order Business.
QID #2441
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Multi-level marketing is also called
A
Pyramid selling
B
Hybrid selling
C
Horizontal selling
D
None of these
Correct Answer: A. Pyramid selling
Question: Multi-level marketing is also called
A. Pyramid selling
B. Hybrid selling
C. Horizontal selling
D. None of these
Correct Answer: A. Pyramid selling
Explanation: The correct answer is A: Pyramid selling.
QID #2440
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is a system of selling goods directly to customers through a network of self employed people
A
Multi-level marketing
B
Whole sale marketing
C
Vertical marketing
D
None of these
Correct Answer: A. Multi-level marketing
Question: is a system of selling goods directly to customers through a network of self employed people
A. Multi-level marketing
B. Whole sale marketing
C. Vertical marketing
D. None of these
Correct Answer: A. Multi-level marketing
Explanation: The correct answer is A: Multi-level marketing.
QID #2439
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Warehousing creates ------------utility
A
Product utility
B
Place utility
C
Time utility
D
Customer utility
Correct Answer: A. Product utility
Question: Warehousing creates ------------utility
A. Product utility
B. Place utility
C. Time utility
D. Customer utility
Correct Answer: A. Product utility
Explanation: The correct answer is A: Product utility.
QID #2438
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Transport system creates-----------utility.
A
Place utility
B
Time utility
C
Customer utility
D
All of these
Correct Answer: B. Time utility
Question: Transport system creates-----------utility.
A. Place utility
B. Time utility
C. Customer utility
D. All of these
Correct Answer: B. Time utility
Explanation: The correct answer is B: Time utility.
QID #2437
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
marketing uses telecommunication devices to reach prospective customers
A
Direct marketing
B
Telemarketing
C
Catalogue marketing
D
All of these
Correct Answer: B. Telemarketing
Question: marketing uses telecommunication devices to reach prospective customers
A. Direct marketing
B. Telemarketing
C. Catalogue marketing
D. All of these
Correct Answer: B. Telemarketing
Explanation: The correct answer is B: Telemarketing.
QID #2436
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
are retail stores owned by a group of consumers themselves
A
Super Bazar
B
Shopping mall
C
Consumer co-operative store
D
None of these
Correct Answer: C. Consumer co-operative store
Question: are retail stores owned by a group of consumers themselves
A. Super Bazar
B. Shopping mall
C. Consumer co-operative store
D. None of these
Correct Answer: C. Consumer co-operative store
Explanation: The correct answer is C: Consumer co-operative store.
QID #2435
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Departmental store is an example of
A
Second hand goods seller
B
Large scale retailer
C
Multiple shop
D
None of these
Correct Answer: B. Large scale retailer
Question: Departmental store is an example of
A. Second hand goods seller
B. Large scale retailer
C. Multiple shop
D. None of these
Correct Answer: B. Large scale retailer
Explanation: The correct answer is B: Large scale retailer.
QID #2434
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
are the retailers who have nofixed place of business.
A
Large scale retailers
B
Itinerant retailers
C
Small scale retailers
D
None of these
Correct Answer: B. Itinerant retailers
Question: are the retailers who have nofixed place of business.
A. Large scale retailers
B. Itinerant retailers
C. Small scale retailers
D. None of these
Correct Answer: B. Itinerant retailers
Explanation: The correct answer is B: Itinerant retailers.
QID #2433
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
A price reduction to buyers who pay their bills promptly is called.
A
Trade discount
B
Cash discount
C
Seasonal discount
D
Quality discount
Correct Answer: B. Cash discount
Question: A price reduction to buyers who pay their bills promptly is called.
A. Trade discount
B. Cash discount
C. Seasonal discount
D. Quality discount
Correct Answer: B. Cash discount
Explanation: The correct answer is B: Cash discount.
QID #2432
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
When there is a large potential market for a product, the firm will adopt.
A
Skimming price policy
B
Penetration price policy
C
Premium price policy
D
None of these
Correct Answer: C. Premium price policy
Question: When there is a large potential market for a product, the firm will adopt.
A. Skimming price policy
B. Penetration price policy
C. Premium price policy
D. None of these
Correct Answer: C. Premium price policy
Explanation: The correct answer is C: Premium price policy.
QID #2431
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following are possible pricing objectives
A
To maximise profits
B
To achieve a target market share
C
To match the competition, rather than lead the market
D
All of these
Correct Answer: D. All of these
Question: Which of the following are possible pricing objectives
A. To maximise profits
B. To achieve a target market share
C. To match the competition, rather than lead the market
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
QID #2430
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not a factor influensing pricing policy
A
Cost
B
Competitors
C
Business objectives
D
None of these
Correct Answer: D. None of these
Question: Which of the following is not a factor influensing pricing policy
A. Cost
B. Competitors
C. Business objectives
D. None of these
Correct Answer: D. None of these
Explanation: The correct answer is D: None of these.
QID #2429
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Where sellers combine several products in the same package is known as________.
A
Psychological Pricing
B
Captive Product Pricing
C
Product Bundle Pricing
D
Promotional Pricing
Correct Answer: D. Promotional Pricing
Question: Where sellers combine several products in the same package is known as________.
A. Psychological Pricing
B. Captive Product Pricing
C. Product Bundle Pricing
D. Promotional Pricing
Correct Answer: D. Promotional Pricing
Explanation: The correct answer is D: Promotional Pricing.
QID #2428
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of…________
A
Predatory Pricing
B
Economy Pricing
C
Psychological Pricing
D
Captive Product Pricing
Correct Answer: C. Psychological Pricing
Question: Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of…________
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Captive Product Pricing
Correct Answer: C. Psychological Pricing
Explanation: The correct answer is C: Psychological Pricing.
QID #2427
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A
Predatory Pricing
B
Economy Pricing
C
Psychological Pricing
D
Penetration Pricing
Correct Answer: D. Penetration Pricing
Question: The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Penetration Pricing
Correct Answer: D. Penetration Pricing
Explanation: The correct answer is D: Penetration Pricing.
QID #2426
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
A
Predatory Pricing
B
Economy Pricing
C
Psychological Pricing
D
Penetration Pricing
Correct Answer: C. Psychological Pricing
Question: When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Penetration Pricing
Correct Answer: C. Psychological Pricing
Explanation: The correct answer is C: Psychological Pricing.
QID #2425
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Premium Pricing is a method of________
A
Cost Based Pricing
B
Demand Based Pricing
C
Competition Based Pricing
D
Value Based Pricing
Correct Answer: A. Cost Based Pricing
Question: Premium Pricing is a method of________
A. Cost Based Pricing
B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
Correct Answer: A. Cost Based Pricing
Explanation: The correct answer is A: Cost Based Pricing.
QID #2424
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is a method of Competition Based Pricing
A
Going Rate Pricing
B
Sealed Bid Pricing
C
Customary Pricing
D
All of these
Correct Answer: D. All of these
Question: Which of the following is a method of Competition Based Pricing
A. Going Rate Pricing
B. Sealed Bid Pricing
C. Customary Pricing
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
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