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LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Q: Which of the following is not a method of cost based pricing

Correct Answer: C. Differential Pricing. The correct answer is C: Differential Pricing.

Q: Pricing method based on customer value is known as________

Correct Answer: D. Value Based Pricing. The correct answer is D: Value Based Pricing.

Q: Setting price on the basis of the competition for the product is known as________

Correct Answer: C. Competition Based Pricing. The correct answer is C: Competition Based Pricing.

Q: Setting price on the basis of the demand for the product is known as________

Correct Answer: B. Demand Based Pricing. The correct answer is B: Demand Based Pricing.

Q: Setting price on the basis of the total cost per unit is known as________

Correct Answer: A. Cost Based Pricing. The correct answer is A: Cost Based Pricing.

Q: The set of all the products a firm made available to consumers buy is called.

Correct Answer: A. Product line. The correct answer is A: Product line.

Q: After sales service is part of.

Correct Answer: B. Augmented product. The correct answer is B: Augmented product.

Q: Revival plans to reintroduce the product in more modified form is adopted in ________.stage of PLC.

Correct Answer: C. Decline. The correct answer is C: Decline.

Q: Rising profits is a feature of..............stage of PLC.

Correct Answer: A. Growth. The correct answer is A: Growth.

Q: …........ influence product line decisions.

Correct Answer: D. All of these. The correct answer is D: All of these.

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Series: LPU MBA – EMKT503 (Marketing Management) Test Series

QID #2423 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not a method of cost based pricing

Correct Answer: C. Differential Pricing
The correct answer is C: Differential Pricing.

Question: Which of the following is not a method of cost based pricing

A. Cost Plus Pricing

B. Marginal Cost Pricing

C. Differential Pricing

D. Target Pricing

Correct Answer: C. Differential PricingExplanation: The correct answer is C: Differential Pricing.

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QID #2422 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Pricing method based on customer value is known as________

Correct Answer: D. Value Based Pricing
The correct answer is D: Value Based Pricing.

Question: Pricing method based on customer value is known as________

A. Cost Based Pricing

B. Demand Based Pricing

C. Competition Based Pricing

D. Value Based Pricing

Correct Answer: D. Value Based PricingExplanation: The correct answer is D: Value Based Pricing.

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QID #2421 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Setting price on the basis of the competition for the product is known as________

Correct Answer: C. Competition Based Pricing
The correct answer is C: Competition Based Pricing.

Question: Setting price on the basis of the competition for the product is known as________

A. Cost Based Pricing

B. Demand Based Pricing

C. Competition Based Pricing

D. Value Based Pricing

Correct Answer: C. Competition Based PricingExplanation: The correct answer is C: Competition Based Pricing.

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QID #2420 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Setting price on the basis of the demand for the product is known as________

Correct Answer: B. Demand Based Pricing
The correct answer is B: Demand Based Pricing.

Question: Setting price on the basis of the demand for the product is known as________

A. Cost Based Pricing

B. Demand Based Pricing

C. Competition Based Pricing

D. Value Based Pricing

Correct Answer: B. Demand Based PricingExplanation: The correct answer is B: Demand Based Pricing.

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QID #2419 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Setting price on the basis of the total cost per unit is known as________

Correct Answer: A. Cost Based Pricing
The correct answer is A: Cost Based Pricing.

Question: Setting price on the basis of the total cost per unit is known as________

A. Cost Based Pricing

B. Demand Based Pricing

C. Competition Based Pricing

D. Value Based Pricing

Correct Answer: A. Cost Based PricingExplanation: The correct answer is A: Cost Based Pricing.

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QID #2418 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The set of all the products a firm made available to consumers buy is called.

Correct Answer: A. Product line
The correct answer is A: Product line.

Question: The set of all the products a firm made available to consumers buy is called.

A. Product line

B. Product mix

C. Product category

D. None of these

Correct Answer: A. Product lineExplanation: The correct answer is A: Product line.

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QID #2417 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

After sales service is part of.

Correct Answer: B. Augmented product
The correct answer is B: Augmented product.

Question: After sales service is part of.

A. Core product

B. Augmented product

C. Tangible product

D. None of these

Correct Answer: B. Augmented productExplanation: The correct answer is B: Augmented product.

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QID #2416 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Revival plans to reintroduce the product in more modified form is adopted in ________.stage of PLC.

Correct Answer: C. Decline
The correct answer is C: Decline.

Question: Revival plans to reintroduce the product in more modified form is adopted in ________.stage of PLC.

A. Introduction

B. Maturity

C. Decline

D. Growth

Correct Answer: C. DeclineExplanation: The correct answer is C: Decline.

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QID #2415 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Rising profits is a feature of..............stage of PLC.

Correct Answer: A. Growth
The correct answer is A: Growth.

Question: Rising profits is a feature of..............stage of PLC.

A. Growth

B. Introduction

C. Maturity

D. Saturation

Correct Answer: A. GrowthExplanation: The correct answer is A: Growth.

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QID #2414 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

…........ influence product line decisions.

Correct Answer: D. All of these
The correct answer is D: All of these.

Question: …........ influence product line decisions.

A. Customer preference

B. Change in demand

C. Product specialisation

D. All of these

Correct Answer: D. All of theseExplanation: The correct answer is D: All of these.

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QID #2413 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

________…goods are purchased on a regular basis.

Correct Answer: A. Staple
The correct answer is A: Staple.

Question: ________…goods are purchased on a regular basis.

A. Staple

B. Impulse

C. Emergency

D. None of these

Correct Answer: A. StapleExplanation: The correct answer is A: Staple.

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QID #2412 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

________.goods are purchased without any planning or search effort.

Correct Answer: B. Impulse
The correct answer is B: Impulse.

Question: ________.goods are purchased without any planning or search effort.

A. Staple

B. Impulse

C. Emergency

D. None of these

Correct Answer: B. ImpulseExplanation: The correct answer is B: Impulse.

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QID #2411 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Yellow goods include ________…goods.

Correct Answer: B. White & brown
The correct answer is B: White & brown.

Question: Yellow goods include ________…goods.

A. Red & white

B. White & brown

C. Orange & red

D. White & orange

Correct Answer: B. White & brownExplanation: The correct answer is B: White & brown.

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QID #2410 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

American expression for fast moving consumer goods is________.goods.

Correct Answer: C. Red
The correct answer is C: Red.

Question: American expression for fast moving consumer goods is________.goods.

A. Brown

B. White

C. Red

D. Orange

Correct Answer: C. RedExplanation: The correct answer is C: Red.

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QID #2409 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Air conditioners are an example of ________.goods.

Correct Answer: B. White
The correct answer is B: White.

Question: Air conditioners are an example of ________.goods.

A. Brown

B. White

C. Red

D. Orange

Correct Answer: B. WhiteExplanation: The correct answer is B: White.

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QID #2408 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Trading down is a method of product line modification by.

Correct Answer: C. Quality variation
The correct answer is C: Quality variation.

Question: Trading down is a method of product line modification by.

A. Product line expansion

B. Product line contraction

C. Quality variation

D. None of these

Correct Answer: C. Quality variationExplanation: The correct answer is C: Quality variation.

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QID #2407 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Trading up is a method of product line modification by.

Correct Answer: C. Quality variation
The correct answer is C: Quality variation.

Question: Trading up is a method of product line modification by.

A. Product line expansion

B. Product line contraction

C. Quality variation

D. None of these

Correct Answer: C. Quality variationExplanation: The correct answer is C: Quality variation.

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QID #2406 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which is not a level of brand loyalty.

Correct Answer: D. Brand equity
The correct answer is D: Brand equity.

Question: Which is not a level of brand loyalty.

A. Brand preference

B. Brand recognition

C. Brand insistence

D. Brand equity

Correct Answer: D. Brand equityExplanation: The correct answer is D: Brand equity.

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QID #2405 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not a component of brand equity.

Correct Answer: D. Brand cohorts
The correct answer is D: Brand cohorts.

Question: Which of the following is not a component of brand equity.

A. Brand awareness

B. Brand association

C. Brand loyalty

D. Brand cohorts

Correct Answer: D. Brand cohortsExplanation: The correct answer is D: Brand cohorts.

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QID #2404 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Brands add value for both customers and the firm by

Correct Answer: C. Both
The correct answer is C: Both.

Question: Brands add value for both customers and the firm by

A. Facilitating purchase

B. Establish loyalty

C. Both

D. and (b). d) None of these

Correct Answer: C. BothExplanation: The correct answer is C: Both.

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LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Which of the following is not a method of cost based pricing

Pricing method based on customer value is known as________

Setting price on the basis of the competition for the product is known as________

Setting price on the basis of the demand for the product is known as________

Setting price on the basis of the total cost per unit is known as________

The set of all the products a firm made available to consumers buy is called.

After sales service is part of.

Revival plans to reintroduce the product in more modified form is adopted in ________.stage of PLC.

Rising profits is a feature of..............stage of PLC.

…........ influence product line decisions.

________…goods are purchased on a regular basis.

________.goods are purchased without any planning or search effort.

Yellow goods include ________…goods.

American expression for fast moving consumer goods is________.goods.

Air conditioners are an example of ________.goods.

Trading down is a method of product line modification by.

Trading up is a method of product line modification by.

Which is not a level of brand loyalty.

Which of the following is not a component of brand equity.

Brands add value for both customers and the firm by

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