QID #2403
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The only revenue producing element in the marketing mix is.
A
Product
B
Price
C
Place
D
Promotion
Correct Answer: B. Price
Question: The only revenue producing element in the marketing mix is.
A. Product
B. Price
C. Place
D. Promotion
Correct Answer: B. Price
Explanation: The correct answer is B: Price.
QID #2402
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not a limitation of branding
A
It is expensive
B
It reduces selling efforts
C
It promotes unfair competition
D
It leads to brand monopoly
Correct Answer: B. It reduces selling efforts
Question: Which of the following is not a limitation of branding
A. It is expensive
B. It reduces selling efforts
C. It promotes unfair competition
D. It leads to brand monopoly
Correct Answer: B. It reduces selling efforts
Explanation: The correct answer is B: It reduces selling efforts.
QID #2401
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
brands indicate only the product category
A
Dealer
B
Licensed
C
Generic
D
Individual
Correct Answer: C. Generic
Question: brands indicate only the product category
A. Dealer
B. Licensed
C. Generic
D. Individual
Correct Answer: C. Generic
Explanation: The correct answer is C: Generic.
QID #2400
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Brands owned and developed by producers are known as
A
Manufacturer brands
B
Individual brands
C
Family brands
D
Dealer
Correct Answer: A. Manufacturer brands
Question: Brands owned and developed by producers are known as
A. Manufacturer brands
B. Individual brands
C. Family brands
D. Dealer
Correct Answer: A. Manufacturer brands
Explanation: The correct answer is A: Manufacturer brands.
QID #2399
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Trade mark is a ________________
A
Name
B
Registered brand
C
Symbol
D
Design
Correct Answer: B. Registered brand
Question: Trade mark is a ________________
A. Name
B. Registered brand
C. Symbol
D. Design
Correct Answer: B. Registered brand
Explanation: The correct answer is B: Registered brand.
QID #2398
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products designed to meet global segments
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: D. Global Products
Question: Products designed to meet global segments
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: D. Global Products
Explanation: The correct answer is D: Global Products.
QID #2397
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products seen as only suitable in one single market
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: A. Local Products
Question: Products seen as only suitable in one single market
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: A. Local Products
Explanation: The correct answer is A: Local Products.
QID #2396
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products seen as having extension potential into other markets
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: D. Global Products
Question: Products seen as having extension potential into other markets
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: D. Global Products
Explanation: The correct answer is D: Global Products.
QID #2395
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products adapted to the perceived unique characteristics of national markets
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: A. Local Products
Question: Products adapted to the perceived unique characteristics of national markets
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: A. Local Products
Explanation: The correct answer is A: Local Products.
QID #2394
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Anything that has the ability to satisfy a consumer need is known as________
A
Price
B
Package
C
Product
D
Promotion
Correct Answer: A. Price
Question: Anything that has the ability to satisfy a consumer need is known as________
A. Price
B. Package
C. Product
D. Promotion
Correct Answer: A. Price
Explanation: The correct answer is A: Price.
QID #2393
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Positioning by emphasising the special attributes and benefits of the product is known as________.
A
Positioning by Product Attributes and Benefits
B
Positioning by Brand Endorsement
C
Positioning by use, Occasion and Time
D
Positioning by Corporate Identity
Correct Answer: A. Positioning by Product Attributes and Benefits
Question: Positioning by emphasising the special attributes and benefits of the product is known as________.
A. Positioning by Product Attributes and Benefits
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
Correct Answer: A. Positioning by Product Attributes and Benefits
Explanation: The correct answer is A: Positioning by Product Attributes and Benefits.
QID #2392
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The companies that have become a tried and trusted household name are
A
Positioned by Product Attributes and Benefits
B
Positioned by Brand Endorsement
C
Positioned by use, Occasion and Time
D
Positioned by Corporate Identity
Correct Answer: D. Positioned by Corporate Identity
Question: The companies that have become a tried and trusted household name are
A. Positioned by Product Attributes and Benefits
B. Positioned by Brand Endorsement
C. Positioned by use, Occasion and Time
D. Positioned by Corporate Identity
Correct Answer: D. Positioned by Corporate Identity
Explanation: The correct answer is D: Positioned by Corporate Identity.
QID #2391
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Using the names of company’s powerful brands for line extensions is…..
A
Positioning by Product Attributes and Benefits
B
Positioning by Brand Endorsement
C
Positioning by use, Occasion and Time
D
Positioning by Corporate Identity
Correct Answer: B. Positioning by Brand Endorsement
Question: Using the names of company’s powerful brands for line extensions is…..
A. Positioning by Product Attributes and Benefits
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
Correct Answer: B. Positioning by Brand Endorsement
Explanation: The correct answer is B: Positioning by Brand Endorsement.
QID #2390
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following are the elements of product positioning
A
The Product
B
The Company
C
The Consumer
D
All of these
Correct Answer: D. All of these
Question: Which of the following are the elements of product positioning
A. The Product
B. The Company
C. The Consumer
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
QID #2389
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The act of creating an image about a product or brand in the consumers mind is known as________.
A
Positioning
B
Target marketing
C
Market segmentation
D
Product differentiation
Correct Answer: A. Positioning
Question: The act of creating an image about a product or brand in the consumers mind is known as________.
A. Positioning
B. Target marketing
C. Market segmentation
D. Product differentiation
Correct Answer: A. Positioning
Explanation: The correct answer is A: Positioning.
QID #2388
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A
Total market approach
B
Concentration approach
C
Multi-segment approach
D
None of these
Correct Answer: C. Multi-segment approach
Question: An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A. Total market approach
B. Concentration approach
C. Multi-segment approach
D. None of these
Correct Answer: C. Multi-segment approach
Explanation: The correct answer is C: Multi-segment approach.
QID #2387
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
A
Target marketing
B
Market segmentation
C
Product differentiation
D
None of these
Correct Answer: A. Target marketing
Question: The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
A. Target marketing
B. Market segmentation
C. Product differentiation
D. None of these
Correct Answer: A. Target marketing
Explanation: The correct answer is A: Target marketing.
QID #2386
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Motives which are driven by learning, perception and attitude are known as..
A
Emotional motives
B
Patronage motives
C
Psychological motives
D
Rational motives
Correct Answer: D. Rational motives
Question: Motives which are driven by learning, perception and attitude are known as..
A. Emotional motives
B. Patronage motives
C. Psychological motives
D. Rational motives
Correct Answer: D. Rational motives
Explanation: The correct answer is D: Rational motives.
QID #2385
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not an element of demographic segmentation
A
Family size
B
Population density
C
Income
D
Religion
Correct Answer: C. Income
Question: Which of the following is not an element of demographic segmentation
A. Family size
B. Population density
C. Income
D. Religion
Correct Answer: C. Income
Explanation: The correct answer is C: Income.
QID #2384
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Shiny hair in case of a shampoo is a ________........... utility
A
Primary
B
Evolved
C
Generic
D
None of these
Correct Answer: B. Evolved
Question: Shiny hair in case of a shampoo is a ________........... utility
A. Primary
B. Evolved
C. Generic
D. None of these
Correct Answer: B. Evolved
Explanation: The correct answer is B: Evolved.
Free MCQs with Answers and Explanations
This MCQ library is created for MNS, Nursing Officer, English, GK, MBA and competitive exam students. Every question has option-wise content, instant checking, a dedicated SEO view page and social share support.
Offer
📢 MNS Exam 2026 Latest Updates
WhatsApp
Follow WhatsApp Channel
Telegram
Join Telegram Channel
