LPU MBA – EMKT503 (Marketing Management) Test Series with Answers

Q: Serving a small market not served by competitors is known as________

Correct Answer: B. Niche marketing. The correct answer is B: Niche marketing.

Q: Civil engineers designing flats, villas, bridges etc.are an example of….

Correct Answer: D. Customised or Personalised Marketing. The correct answer is D: Customised or Personalised Marketing.

Q: Identifying and providing different marketing mix for each of the segments is known as________

Correct Answer: B. Differentiated Marketing. The correct answer is B: Differentiated Marketing.

Q: The concentration of all marketing efforts on one selected segment within the total market.

Correct Answer: C. Concentrated Marketing. The correct answer is C: Concentrated Marketing.

Q: The strategy where the producer or marketer does not differentiate between different type of customers

Correct Answer: A. Undifferentiated Marketing. The correct answer is A: Undifferentiated Marketing.

Q: The essential criteria for effective segmentation is

Correct Answer: D. All of these. The correct answer is D: All of these.

Q: Sub-dividing of market into homogeneous sub-sections of customers is known as

Correct Answer: B. Market segmentation. The correct answer is B: Market segmentation.

Q: Social class is an element of________..........factor

Correct Answer: B. Cultural. The correct answer is B: Cultural.

Q: The negative feeling which arise after purchase causing inner tension is known as…..

Correct Answer: D. All of these. The correct answer is D: All of these.

Q: “ We guarantee every product we sell” appeal to motive

Correct Answer: C. Quality. The correct answer is C: Quality.

QID #2383 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Serving a small market not served by competitors is known as________

Correct Answer: B. Niche marketing
The correct answer is B: Niche marketing.

Question: Serving a small market not served by competitors is known as________

A. Local marketing

B. Niche marketing

C. Segment marketing

D. Individual marketing

Correct Answer: B. Niche marketingExplanation: The correct answer is B: Niche marketing.

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QID #2382 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Civil engineers designing flats, villas, bridges etc.are an example of….

Correct Answer: D. Customised or Personalised Marketing
The correct answer is D: Customised or Personalised Marketing.

Question: Civil engineers designing flats, villas, bridges etc.are an example of….

A. Undifferentiated Marketing

B. Differentiated Marketing

C. Concentrated Marketing

D. Customised or Personalised Marketing

Correct Answer: D. Customised or Personalised MarketingExplanation: The correct answer is D: Customised or Personalised Marketing.

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QID #2381 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Identifying and providing different marketing mix for each of the segments is known as________

Correct Answer: B. Differentiated Marketing
The correct answer is B: Differentiated Marketing.

Question: Identifying and providing different marketing mix for each of the segments is known as________

A. Undifferentiated Marketing

B. Differentiated Marketing

C. Concentrated Marketing

D. Customised or Personalised Marketing

Correct Answer: B. Differentiated MarketingExplanation: The correct answer is B: Differentiated Marketing.

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QID #2380 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The concentration of all marketing efforts on one selected segment within the total market.

Correct Answer: C. Concentrated Marketing
The correct answer is C: Concentrated Marketing.

Question: The concentration of all marketing efforts on one selected segment within the total market.

A. Undifferentiated Marketing

B. Differentiated Marketing

C. Concentrated Marketing

D. Customised or Personalised Marketing

Correct Answer: C. Concentrated MarketingExplanation: The correct answer is C: Concentrated Marketing.

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QID #2379 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The strategy where the producer or marketer does not differentiate between different type of customers

Correct Answer: A. Undifferentiated Marketing
The correct answer is A: Undifferentiated Marketing.

Question: The strategy where the producer or marketer does not differentiate between different type of customers

A. Undifferentiated Marketing

B. Differentiated Marketing

C. Concentrated Marketing

D. Customised or Personalised Marketing

Correct Answer: A. Undifferentiated MarketingExplanation: The correct answer is A: Undifferentiated Marketing.

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QID #2378 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The essential criteria for effective segmentation is

Correct Answer: D. All of these
The correct answer is D: All of these.

Question: The essential criteria for effective segmentation is

A. Homogenity

B. Measurability

C. Profitability

D. All of these

Correct Answer: D. All of theseExplanation: The correct answer is D: All of these.

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QID #2377 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Sub-dividing of market into homogeneous sub-sections of customers is known as

Correct Answer: B. Market segmentation
The correct answer is B: Market segmentation.

Question: Sub-dividing of market into homogeneous sub-sections of customers is known as

A. Target marketing

B. Market segmentation

C. Product differentiation

D. None of these

Correct Answer: B. Market segmentationExplanation: The correct answer is B: Market segmentation.

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QID #2376 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Social class is an element of________..........factor

Correct Answer: B. Cultural
The correct answer is B: Cultural.

Question: Social class is an element of________..........factor

A. Social

B. Cultural

C. Personal

D. Economic

Correct Answer: B. CulturalExplanation: The correct answer is B: Cultural.

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QID #2375 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The negative feeling which arise after purchase causing inner tension is known as…..

Correct Answer: D. All of these
The correct answer is D: All of these.

Question: The negative feeling which arise after purchase causing inner tension is known as…..

A. Cognitive dissonance

B. Post purchase dissonance

C. Buyer’s remorse

D. All of these

Correct Answer: D. All of theseExplanation: The correct answer is D: All of these.

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QID #2374 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

“ We guarantee every product we sell” appeal to motive

Correct Answer: C. Quality
The correct answer is C: Quality.

Question: “ We guarantee every product we sell” appeal to motive

A. Curiosity

B. Variety

C. Quality

D. Comfort

Correct Answer: C. QualityExplanation: The correct answer is C: Quality.

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QID #2373 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not an emotional motive

Correct Answer: D. Variety
The correct answer is D: Variety.

Question: Which of the following is not an emotional motive

A. Vanity

B. Social acceptance

C. Curiosity

D. Variety

Correct Answer: D. VarietyExplanation: The correct answer is D: Variety.

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QID #2372 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Consumers show ________.while buying their products on regular basis

Correct Answer: D. Habitual Buying Behaviour
The correct answer is D: Habitual Buying Behaviour.

Question: Consumers show ________.while buying their products on regular basis

A. Dissonance Reduction Buying Behaviour

B. Variety Seeking Buying Behaviour

C. Complex Buying Behaviour

D. Habitual Buying Behaviour

Correct Answer: D. Habitual Buying BehaviourExplanation: The correct answer is D: Habitual Buying Behaviour.

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QID #2371 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Behaviour exhibited while purchasing a car is an example of…________

Correct Answer: C. Complex Buying Behaviour
The correct answer is C: Complex Buying Behaviour.

Question: Behaviour exhibited while purchasing a car is an example of…________

A. Dissonance Reduction Buying Behaviour

B. Variety Seeking Buying Behaviour

C. Complex Buying Behaviour

D. Habitual Buying Behaviour

Correct Answer: C. Complex Buying BehaviourExplanation: The correct answer is C: Complex Buying Behaviour.

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QID #2370 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

A person who purchases a product or service either for his own consumption or for others is known as________

Correct Answer: B. Customer
The correct answer is B: Customer.

Question: A person who purchases a product or service either for his own consumption or for others is known as________

A. Buyer

B. Customer

C. Consumer

D. None of these

Correct Answer: B. CustomerExplanation: The correct answer is B: Customer.

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QID #2369 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not included in the micro environment

Correct Answer: C. Economic
The correct answer is C: Economic.

Question: Which of the following is not included in the micro environment

A. Suppliers

B. Publics

C. Economic

D. Customers

Correct Answer: C. EconomicExplanation: The correct answer is C: Economic.

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QID #2368 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Marketing that converts negative demand to positive demand is known as

Correct Answer: A. Conversional
The correct answer is A: Conversional.

Question: Marketing that converts negative demand to positive demand is known as

A. Conversional

B. Maintenance

C. Remarketing

D. Developmental

Correct Answer: A. ConversionalExplanation: The correct answer is A: Conversional.

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QID #2367 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Marketing Environment is

Correct Answer: D. All of these
The correct answer is D: All of these.

Question: Marketing Environment is

A. Largely uncontrollable

B. Changing fast

C. Influencing marketing decisions

D. All of these

Correct Answer: D. All of theseExplanation: The correct answer is D: All of these.

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QID #2366 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Profit through Customer Satisfaction Is aimed in...................Concept

Correct Answer: C. Marketing
The correct answer is C: Marketing.

Question: Profit through Customer Satisfaction Is aimed in...................Concept

A. Production

B. Holistic

C. Marketing

D. Selling

Correct Answer: C. MarketingExplanation: The correct answer is C: Marketing.

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QID #2365 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Marketing is important to

Correct Answer: D. All of these
The correct answer is D: All of these.

Question: Marketing is important to

A. Economy

B. Companies

C. Consumers

D. All of these

Correct Answer: D. All of theseExplanation: The correct answer is D: All of these.

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QID #2364 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Risk bearing is a function of________________

Correct Answer: D. Facilitating
The correct answer is D: Facilitating.

Question: Risk bearing is a function of________________

A. Research

B. Exchange

C. Physical supply

D. Facilitating

Correct Answer: D. FacilitatingExplanation: The correct answer is D: Facilitating.

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LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Serving a small market not served by competitors is known as________

Civil engineers designing flats, villas, bridges etc.are an example of….

Identifying and providing different marketing mix for each of the segments is known as________

The concentration of all marketing efforts on one selected segment within the total market.

The strategy where the producer or marketer does not differentiate between different type of customers

The essential criteria for effective segmentation is

Sub-dividing of market into homogeneous sub-sections of customers is known as

Social class is an element of________..........factor

The negative feeling which arise after purchase causing inner tension is known as…..

“ We guarantee every product we sell” appeal to motive

Which of the following is not an emotional motive

Consumers show ________.while buying their products on regular basis

Behaviour exhibited while purchasing a car is an example of…________

A person who purchases a product or service either for his own consumption or for others is known as________

Which of the following is not included in the micro environment

Marketing that converts negative demand to positive demand is known as

Marketing Environment is

Profit through Customer Satisfaction Is aimed in...................Concept

Marketing is important to

Risk bearing is a function of________________

Free MCQs with Answers and Explanations

LPU MBA – EMKT503 (Marketing Management) Test Series with Answers | Military Brat Defence Academy

Serving a small market not served by competitors is known as________

Civil engineers designing flats, villas, bridges etc.are an example of….

Identifying and providing different marketing mix for each of the segments is known as________

The concentration of all marketing efforts on one selected segment within the total market.

The strategy where the producer or marketer does not differentiate between different type of customers

The essential criteria for effective segmentation is

Sub-dividing of market into homogeneous sub-sections of customers is known as

Social class is an element of________..........factor

The negative feeling which arise after purchase causing inner tension is known as…..

“ We guarantee every product we sell” appeal to motive

Which of the following is not an emotional motive

Consumers show ________.while buying their products on regular basis

Behaviour exhibited while purchasing a car is an example of…________

A person who purchases a product or service either for his own consumption or for others is known as________

Which of the following is not included in the micro environment

Marketing that converts negative demand to positive demand is known as

Marketing Environment is

Profit through Customer Satisfaction Is aimed in...................Concept

Marketing is important to

Risk bearing is a function of________________

Free MCQs with Answers and Explanations

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